Guide Media Today: An Introduction to Mass Communication

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Understanding Media and Culture: An Introduction to Mass Communication

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Introduction to Mass Communication (CH-05)

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Add a Review. Add To List. Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day.

Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television.

A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Also in This Series.

Understanding Media and Culture: An Introduction to Mass Communication - Open Textbook Library

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More Copies In Prospector. Loading Prospector Copies Table of Contents. Understanding the nature of mass media. Understanding mass media and the importance of media literacy. Controls on media content : government regulation, self-regulation, and ethics. Making sense of research on media effects and media culture. Media giants and cross-media activities. A world of blurred media boundaries. Loading Excerpt Author Notes.